Little do people know that door hanger marketing gets your target audience to view your company on a whole new level. Here are 5 tips to help you succeed in using door hanger marketing for your business.
Be concise in developing your goal for using door hanger marketing. For example, let’s say you’re a lawn care company your goal might be “generate 80 sales of our premium lawn care package” rather than simply saying, “we want to make more money”. Having a specific goal will help you properly create your door hanger to help you achieve that goal.
2. Special Offer
If you don’t offer a special deal with your door hanger marketing, you may as well kiss your efforts goodbye. As much as 40 percent of your door hanger campaign’s success will rely on having an offer. When determining your deal, make sure it helps you achieve your goal, leaves room for profit, and is only offered for a limited time so customers are encouraged to respond.
3. Writing and Design
The writing and design of your door hanger must attract and maintain the attention of your readers! Your door hanger should include a bold headline, a statement that creates urgency for response, and a call to action that will leave your customers feeling compelled to contact you right away. In terms of design, it should be clean and easy to read. The offer should be readily available to see bringing it right to your customers. Also, the better you can make your writing and design different from your competitors, the more likely your door hanger and business will stand out.
4. Target Audience
Your door hanger will only be as good as your distribution list. If you place your door hangers on doors of customers that don’t fit your market, you can plan on not having success with your campaign. Make sure to determine the demographics of your target audience like age, gender, location, buying habits, hobbies and interests. Once you have this information, you can carefully select your distribution list to maximize the return on your campaign.
5. Print Quality
After spending all this time and effort on your door hanger, don’t lose momentum by going cheap on your print quality. Door hangers should be printed double-sided in full color and on 12pt gloss paper. Also, prior to printing don’t forget to check for spelling errors!
The best way to keep customers from throwing away your marketing materials is by having a custom presentation folder to put them in! This keeps the documents together and safe and makes it less likely for them to end up in the garbage.
Letterhead is an official advertising and branding tool for your company. When designing letterhead, make sure to use uncoated, wove paper, a 12 pt font or smaller, and that the design is consistent with your already existing logo and print marketing materials.
Before designing your brochure, make sure you know your purpose, audience, and desired outcome. This will get you off to the right start on creating your best brochure yet!
Business cards are STILL a relevant marketing tool. Don’t risk losing customers because you used a standard business card design template. Being creative and unique in your business card design will give your customers something to remember!
With years of experience across the printing industry, there is no reason to make simple yet costly mistakes. Spelling errors, bleed issues, and poor resolution can be detrimental.
Make sure to avoid these 5 common printing mistakes when working on your next print project.
- Read it Over!
Every one of us has fallen victim to spelling errors and usually lousy spelling errors. Errors that shouldn’t have been made or missed! Like using there instead of their or using principal when you should have used principle. While we are sure you’re great at spelling, history tells us that you can never have too many people double-check the proof.
- Make it Legible
It’s one thing to remove all the typos, but how legible is it really? Is it cluttered and busy? Are the words and images distracting from the main message? Remove anything limiting legibility. While all those people are double-checking your proof, also obtain feedback from them on the legibility of the design. Avoid hard-to-read fonts and low contrast backgrounds and you will be well on your way to a perfect design.
- Resolution Mistakes
Your target resolution range should be 300-400ppi. Anything below or above this can be too much or too little to work with. It can leave your design blurry giving the impression that your company is disorganized.
- Add a Bleed!
When a bleed is not added to a design, your printed, finished product will look much different than what appeared on the computer. For standard documents, there should be a minimum 3mm bleed. If you unfamiliar with how to do this correctly, reach out to your printer.
- Hire an Expert
When you’re in a bind, it is easy to choose your first printing option. However, when making other important decisions in life, do you choose your first option? Or do you shop around looking for the best service, experience, and rates? Due diligence is key in finding the best printer for the job.
Follow these expert tips when designing your brochure if you want to convert your readers into paying customers!
- Know your audience.
- Emphasize your headline.
- Be creative and unique.
- Get straight to the point.
- Add a call-to-action.
- Provide easy contact options.
- Make the brochure worth keeping.