6 Tips to Design a Business Brochure That Will Sell

When putting together a high quality business brochure, it’s very important that you take the right path to creation.

The visuals of a brochure often do much of a selling, so the design element should arguably take a higher precedence than dealing with the writing itself. While the writing sells, too, the design element is arguably the biggest draw.

In a bid to help you make the right business brochure with a company like the Fast Printing Co, then, here are some suggestions for you to consider when it comes to brochure development.

  1.         KISS. The best thing that you can do is keep it simple and functional. Going for an overly elaborate design is going to put people off, and being unnecessarily abstract with color choice and the like will likely only annoy and irritate. Make the choice to keep things nice and simple, and you should enjoy much greater results overall.
  2.         Geometry Wins. Keeping with that simple approach, stick to high quality geometry and you should be far more likely to see a positive result. Geographic shapes tend to make it easier for you to put together a cool image; the kind that is going to properly sell your brochure. These smart little cutouts and shapes can be the difference between becoming part of the coffee table, or someone taking in every word!
  3.         Material Matters. Another reason why materials matter so much is the importance of how it feels in the hand of the reader. Don’t always just go for that shiny plastic-feeling paper; vary it up and use something that is more in-fitting with the brand ideology and the general mannerism that you wish to portray.
  4.         Vary the Shape. Instead of just going for the standard book layout, make your shape much more professional and endearing. The classic accordion style is very popular too, and can be a good choice if you want something that folds out and is easy to follow in a more chronographic manner.
  5.         Use Inserts. While most people associate the 3D insert with a kids’ art book, to say that is simplistic is being polite. Using inserts, you can easily make the right kind of impression on your readership and make sure that they have fair and ample reason to come back time and time again. Thanks to using inserts, you can make the perfect kind of example shine bright. They help to add an artistic depth that those sticking to more basic shapes cannot match.
  6.         Small Shapes. Another nice change is to just alter the shape – instead of an all-square brochure, circle off the edges and make the whole thing look a bit more welcoming. The more that you can do to make it stand out from the crowd, the more likely it is that your brochure is going to have the impact intended.

Do this for long enough, and you can make the kind of artistic impact that is needed to get people to open up those pages and take a note of what you are saying. It’s the small steps that can lead you to making the big leaps, so don’t underestimate the power of the above creative details: the can make all the difference.


Things to Include When Writing an Effective Business Letter

Using this information, you should be able to put together a comprehensive business letter without issue.

When writing business letters, it’s ridiculously easy to make crucial mistakes. To help you avoid that, we recommend that you try to include some of the tips in this article. The difference between a business letter done ‘right’ and one done ‘wrong’ is that the one done ‘wrong’ becomes a coffee cup holder. The one done right can be the beginning of something special for you or the recipient.

So, with that in mind, what should you be looking to include when you write a business letter?

Things to Include When Writing an Effective Business Letter

  •         Template Look. You need to get a defined look – the way that you do when the Government sends you a letter. You immediately know who it is from before you open it. doing that is much more likely to give you the help that you need to make the right kind of impression. The more people get used to seeing that layout, the sooner they will start to recognize it as a part of your own business branding.
  •         Smart Layout. Start with the date at the top left-hand side of the page, followed by your address and the contact details for your business. after this add in the address of the person and then introduce yourself to them using a : at the end of it. Since it’s a business letter, go for ‘Dear Mr/Mrs. Surname:’ – then add in the box of text and sign off with your signature usually predated by something like ‘Best Regards’ etc.
  •         Always Ask for Action. In the final paragraph or closing statement of the letter, always ask that they take action. Whether it’s to pay an invoice or simply to get in touch about how you can help them, you should always ask for action on a business email. Don’t leave it up to them; ask that they do so, and then you can take on the next step if they do not get in touch on their own.
  •         Clarity in Writing. The last thing a business letter should do is confuse matters. Always sit down and make sure that the point is clear, that it is concise and that it is very logically placed. Make sure that information is separated logically into paragraphs and highlight or embolden key words and phrasing in the letter to help draw their attention to it and hopefully force them to take action.
  •         The Power of Persuasion. Lastly, the thing that any good business letter should do is try and persuade them to take action and to take part in the use of the letter. To do this, make sure that you use some convincing language at the end, and that you do your utmost to give them a reason to actually be persuaded by the latter itself.

Using this information, you should be able to put together a comprehensive business letter without issue. If you still struggle, consider contacting the Fast Printing Co for help in creating an aesthetically pleasing and well-worded business letter.


Why Should You Use Flyers to Promote Special Events?

When your business is in the midst of trying to throw a special celebratory event, it’s vital that your marketing is on-point.

Special events come and go, and often we only get one shot at doing it right. If this sounds like the problem you are facing, and you want to find a solution, one does exist. For most people, that solution would be to turn to flyers. Flyers are a ‘dated’ form of marketing, but companies like the Fast Printing Co can help you to make the most of your flyer needs and make them modern, easily enjoyed and useful for your business from a marketing perspective.

With that in mind, then, let’s take a look at why you should use flyers to promote special events in a way that is only going to benefit you in the long run.

Flyers at Special Events: Using Them Wisely

  •         For one, flyers can easily reach your targeted audience. You can make sure that it gets there nice and fast, and that the message you wish to portray is being heard loud and clear. From dropping them into newspapers to handing them out at the doors of the local shopping venue, you can find that flyers at special events make the most wonderful addition to your marketing campaigns.
  •         Flyers make a good choice as they allow you to get more creative than other marketing modules. For example, they allow you to get a very specific message see on the front page and you can also use it to help sell a specific kind of theme or image. If you want to help implant a message or image into the brain of a potential customer, this is probably the easiest way to do just that.
  •         Users can also enjoy the comical charm that comes with using flyers at special events thanks to their tangible nature. It’s easier to promote something on a flyer as it means the message is being directly dropped off into the mind of whoever is doing the reading. This allows you to give a very impressive finish to your marketing, and is sure to leave a much more lasting impression on a customer due to the quality and artistic craft of the flyer.
  •         A flyer allows for you to easily pass off some kind of bonus or incentive. It’s the perfect opportunity for you to get the help that you need to start providing people with everything from coupon codes and vouchers to bonus, limited-time deals.
  •         Lastly, flyers make sense as a promo tool for this kind of event as they allow you to give a measurement of success. How many times are people using that flyer-specific voucher code? Are you seeing an increase in traffic and visitors due to this?

For any kind of special event, it’s vital that you can measure the quality and quantity of success. By using these features, you should make that much easier to achieve.


Business Card Designs are more bizarre than ever!

Business cards are one of the most prominent and effective forms of business advertisement.

As such, they naturally hold a really major position in the world of business card marketing and design. For years, companies like the Fast Printing Co have helped businesses to take their designs to a new level.

That being said, business card designers are getting wackier than ever. With people having to be more creative than ever to stand out from the crowd, though, it makes sense. If you try and go with the old basic business card, you run the risk of just falling in with all the other generic looks out there.

With that in mind, it’s important that you start paying attention to the bizarre new business card era that we have entered. If you want to make the most of your business then you need to do this, as failing to do so can see you just fall into mediocrity.

To avoid that ever-irritating fall into nothingness and to simply be forgotten by those you network with, unique business card designs make the perfect opportunity to correct that. How can you get inspired by your business card, though?

Business Card Designs: Get Inspired

  •         Look at your industry. Always take a look at your actual industry. If you were in the toy industry, for example, a small block of LEGO designed with your contact details on there is a major winner. This, too, could work for a construction company. If you were to be involved in a plumbing company or a water company, then having it plastered onto the side of a bottle of water can make a good marketing gimmick, too. Always look to your industry for inspiration first and foremost.
  •         Learn from the best. There’s nothing wrong with a bit of inspiration when it comes to business marketing. Always look to see some zany ideas online; so long as you aren’t ripping off the business down the street, get inspired by the work of others. For example, one we seen for a problem solving company was a little business card that also doubled as a little puzzle maze that you had to run a paperclip through to get to the end – quirky yet endearing and awesome.
  •         Be your Brand. The worst thing you can do is fall out of your brand message, though. Always make sure that you stick to the idea of making sure that you use the same kind of language and typography of your actual brand. Don’t just go for a whole new look: it might be a unique business card, but it 100% has to fit with the actual brand ideology that you portray.
  •         Get shaped. The best thing you can do is make sure that your card is not just the usual rectangular shape. Why? Because shaping a card allows for it to be more easily found. For example, we seen someone who ran a pet shop that had cut their business card into the shape of a dog bone. That’s much easier found in the pocket than a simple rectangle, right?

The aim of the game is always to be as creative as possible. The more creative you are, the more likely you are to succeed!


Overcoming 5 Major Challenges that Small Businesses Face

Building a business from the ground up is no easy task. Small businesses face twice the challenges than big corporations would with their limited resources.

The small business world is without doubt the hardest place to ply your trade. With so much competition and such a limited amount of legroom for failure, there are some key challenges that you’ll need to get used to seeing and dealing with. For any business owner who is unsure what they are getting themselves into, you should take a look at the following five major challenges that you will likely face as a small business.

Dealing with each of these is surely going to make managing and running your business easier if you understand that these challenges must be overcome.

Employee Engagement.

As a small business, your biggest challenge comes from being able to convince your staff to stick around you need to be able to keep morale and teamwork high, while making sur that each employee gets the attention they need to feel part of the business. You can easily keep employees engaged by giving them recognition, security and an absence/time-off policy that treats them as an asset, not a tool.

Marketing Budgets.

Another common challenge is that your marketing budget might not stretch quite as far as you had hoped it would. Marketing budget for small businesses often need to be concentrated into one particular methodology. With such a limited budget to play with, you need to be smart with the money that you are throwing around. You can’t afford to make too many mistakes, or market across multiple discipline.

Competitive Development.

Another major part of being a business is making sure you can stay on top of your competition. Always take the time to look ahead and see what the future trends in the industry are: your bigger name competition will pick up on them, and you need to be ready to adjust and to change to try and fit with the industry changes. As time goes on, your business has to be ready to develop at the same pace or risk being left behind.

Technological Advancement.

It’s really easy to get left behind by the advancement in the tech industry. Even when running an old-school business for non-tech savvy people, you should be looking to see how you can use technology within the business to help improve the way that your business works generally. If you do this, you can see a massive level of growth in your business by simply using the most modern adjustments on the tech market.

Audience Adjustment.

One thing you do need to look into is how your audience and demographics change over time. Your audience will not always be the same kind of people, so you should spend as much time as you can, adjusting to fit with your new audience as time goes on. Don’t expect that your audience will always be the same: as society shifts, so will the people you are after!

If you do this, you can see the challenges that you face in the business world come to an end. While the challenges still present themselves, this will help you to be ready to face them and meet them head-on.


A Quick Guide to Paper Stock – What is Best For You?

When trying to choose the right paper stock, you can find it hard to know if the choice you are making is of the right quality.

When choosing any other kind of printing material at the Fast Printing Co, we want you to get all the help that you need to really take this an extra step further. With the help of making the right choice of paper thickness, you can make sure you can create the right impression.

So, today, the three most common choices are 14pt, 16pt and 100lb. These three varieties are massively different to one another in their own subtle ways, and making the right choice can be very important. Read through this, and you should find making a choice on paper stocks is much simpler!

14pt Card Stocks

The first option that you should take a look at is 14pt card stocks. These are usually used for business and post cards, and often does a good job to help make a sleek, relatively durable piece of card. If you are looking for a high quantity order, then this can be the most affordable choice – just don’t expect every piece of card to be super-solid. These easily work as the right choice for those who are looking for a card type they can hand out en masse, and can be printed in large quantities.

If you are looking to mass produce business cards and promo offers, then this can be a fine place to start with. They usually fit in just about any standard card holder, too, so you should find it much easier to hand them out and to see people actually keep hold of the card.

16pt Card Stocks

The next option is the much thicker, more luxurious and stylish 16pt card. Many people choose to go for this when creating exclusive offers and limited volumes of card. They are much more durable than the other, albeit with the fact it costs you more to have them produced.

They are great for a big business that wants to make a major impression, with a really thick and instantly memorable feel to the card making them a fine choice for those who want to make a big impression.

They usually come with a matte finish, too, which further adds to the general luxury and grandeur of the card. It looks good, feels great and really should impress just about everyone who you hand the card over to!

100lb Card Stocks

Often, 100lb card stocks can be a fine choice for those who want a very thin, stylish and environmentally friendly option. These are very thin paper stocks that look excellent when used in catalogs, brochures and similar styles. They often look great and can be used to help make easily folded over content like menus.

It’s much more cost-effective and easy to print in bulk, as well!

While making the choice is, more or less a personal one for your business, you can find that this make it much easier for you to find the kind of card stocks that you need without having to waste much time deciding what the best fit is for your business.

Take the time to look into all three, and you might just find the perfect card selection needed!