8 Tips for Marketing with Yard Signs

yard signsWhether you are advertising for your business, school, social club, church or real estate, yard signs are a great advertising tool. There are many advantages of using yard signs for advertising that includes increased awareness, cost-effective marketing, targeted geographic focus and instant credibility through bandwagon effect. Take your outdoor advertising to the next level by following these tips for effective yard sign marketing.

Visibility of the sign – Make sure your sign is big enough and be strategic about where you place it. You want it to be seen easily.

Legibility – Never try to use fancy fonts on a yard sign. Use simple, open fonts that are easy to read such as Arial, Verdana, Helvetica, etc.

Single sided – It will be difficult to find places where traffic in both directions will be able to read your sign. Don’t compromise the visibility of the sign by trying to display both sides.

Keep it Simple – Keep your message short and clear. If possible, use five words or less on your sign. Sometimes advertising can be done with an arrow and a phone number. Omit the area code when advertising locally and try using an intersection if an address is necessary.

Include a call to action – Yard signs are put up for very specific reasons and it should be clear to viewers what you want them to do. The use of phone numbers or arrows are simple and concise in telling viewers what to do.

DON’T use your logo – This is not an opportunity for branding your business logo. Yard signs are for customer acquisition and most viewers won’t recognize your logo anyways. Because of the limited space, there won’t be a way to connect your business and your brand with your logo. Other forms of marketing are better for branding.

Reverse your colors – For example, use red on white to display your business name then reverse it and put the phone number in white on a red background. This keeps the simplicity of design, making it easy to read and easy to find the different bits of information.

Maintain white space – By maintaining 30-40% white space on your signs, you maintain legibility. Remember that your viewers are driving by so simplicity and legibility are key.

Now that you know that yard signs aren’t just for real estate agents and political candidates, the next step is choosing a trusted printing source. Fast Printing Co offers superior quality printing with some of the fastest turnaround times available online. View their yard sign options here and get started on your next outdoor marketing campaign!

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7 Pro Tips for Marketing with Postcards

 

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Marketing with postcards is one of the most popular and successful ways to build your business. It maintains a high success rate for generating sales leads bringing customers to your website. Not only are postcards the least expensive form of direct mail, they are easy to create and are read nearly 100 percent of the time.

Postcards work for every industry, business to business and business to consumer. It is a quick and easy way to share important information and they are popular because they are simple to create and inexpensive to print. It is important to design them appropriately so that you will reap the benefits and make your postcards worthwhile to you and your business.

  1. Intrigue, don’t close – There’s not enough space on a postcard to try to close sales directly. A postcard should captivate enough attention to motivate your customers to take the next step. There’s two sides to every postcard, so make the best of them both.
  2. Include easy, relevant contact information – Make the next step very clear. If it is not obvious and easy for the customer to take the next step, they likely won’t. Lead customers to a phone number or a website that is relevant and easy to remember.
  3. Know your target – Postcards can target specific zip codes, residences or business-to-business, a specific income bracket and pretty much any other demographic. Target your audience, make it relevant to them and you will get better results.
  4. Make the message simple and clear – Just as your audience should be specifically targeted, so should your message. Tailor it to your customer and make the message simple and clear. Use headlines and images to be sure that your message is received.
  5. Memorable name branding – There will always be people who discard your mailings without reading the message. Make sure your company’s brand is clear in color and images. With repetition and clear branding, even those who frequently toss your postcards will begin to recognize your brand and receive that message.
  6. Include a real-world, real-result testimonial – Testimonials add validity to your message. They can verify that you can do what you claim to do. Don’t fabricate your testimonials. Use a credible testimonial from someone who can be found online and with results that actually happened.
  7. Multi-tasking cards – Postcards can be used for more than direct mail marketing campaigns. They are great for handouts, publication stuffers, bulletin boards, reminders, gift cards, coupons and more.

When it comes to postcards, nothing is faster and more cost effective than online printing. At Fast Printing Co you will receive only the best quality, full-color postcards at an affordable price. Whether you need 250 or 5000 postcards, Fast Printing Co offers the fastest turnaround times and unmatchable customer service.

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How to Design Outstanding Business Cards

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Think of all the business cards out there, exchanging hands in various situations all over the globe. What is their purpose? How do you make yours stand out and leave an impression? A business card should contain basic information about you and your work as well as encouraging the receiver to follow up with you in some way. The design is crucial in making that impact on potential customers.

An outstanding business card uses its creative design to stand out and represent your brand while also conveying a little piece of personality in a way that is memorable. Every decision in the design, from the paper choice to the printing process, should be carefully thought out to reflect the personality of your brand.

Plan – Make sure that you have a clear idea about what image you want to reflect for your business. Think about your clients or target audience and what will stand out to a potential client or customer. Consider what is important to them.

Choose Contact Information – Finalize the card’s basic written information. Avoid cluttering your card with every website, email, phone number and social media platform with which you or your business can be reached. Whether you choose to include a map, address, social media, QR code or other information, keep it simple and relevant.

Company Name and Logo – This is where creativity comes into play. Using your logo or brand, design the face of your business card to convey personality, relay a feeling, and leave a lasting impression of your brand. Make purposeful choices in color, typography and layout.

Adding Supportive Text – A tagline or call to action is often a creative choice that is included on a business card. This gives you an opportunity to tell the customer why they should contact you. This is not always the best creative choice for every business but if you choose to include supportive text, it should not be taken lightly. It must be relevant, short and impactful.

Choose a Material – How you present your business’ brand and information is every bit as important as the information itself. To stand out, don’t choose cheap, flimsy paper. Consider high-quality paper, recycled material, textured stock, metal, or a unique shape.

Instead of using a template, create something totally unique and custom-made for your business. If creative design still isn’t your strong-suit, entrust the designers at Fast Printing Co to work with you and generate the perfect business card for you!

Fast Printing Co promises superior quality printing, fast turnaround and great customer service for all your business printing needs. They also have an experienced design team to design an outstanding logo or business card for you. Call today at 801-336-1533.

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Create a Marketing Calendar to Help Customers Connect With Your Brand

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Even with dozens of tech options available for scheduling and tracking your to-do’s, most people still rely heavily on the good old pen and paper. Even those who use these apps and other technology to help stay organized will still have a calendar on the wall in the office or at home.

Calendars a great option for Christmas or other holiday gifts for customer appreciation that you can send out with hopes that it will stick around longer than another piece of paper marketing. A useful option like a calendar will be used and seen daily, turning your brand into a basic part of your customer’s day.

Let’s look at some great tips on how to produce a calendar that won’t end up in the trash.

Don’t Make It Too “Sales-y”

Other items like flyers, brochures and postcards are the time to push promotional items and make sales fast. Make your calendar all about brand recognition and building a bond between your customer and your brand and company.

Make the Images Relevant

The images you include should make sense to the customer, rather than confuse them. Choose images that identify with your target audience and represent something that you stand for as a company. Consider things like local sports teams, scenic pictures that identify with the area, inspirational phrases or activities that you know your audience enjoys.

Conclusion

The idea of the marketing calendar is to have it showcased and seen by as many people as possible, as frequently as possible. Make it something worth showcasing! Building brand awareness is a huge part of staying engaged and relevant with customers.

Printed materials are a great way to get your message and your brand across to both potential and returning customers. There is a bit of credibility associated with the tangible notes from your company as opposed to those same messages found online. By creating and sending out something useful, like a business calendar, you increase the chance of your brand being exposed rather than tossed.

Fast Printing Co is a trusted business printing company with some of the fastest turnaround times available. For calendar printing or any other business marketing materials, Fast Printing Co is your solution.

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7 Tips to Create a Direct Mail Marketing Campaign

Direct-Mail-MarketingDirect mail campaigns are a key tool in the overall marketing plans of many businesses. When planned, executed and refined correctly, they can be a very effective way of gaining visibility with tangible and measurable results. Here are a few smart tactics to help you create a direct mail campaign that brings in results without breaking the bank.

  1. Make a Message that Sticks – Direct mail is as close to face-to-face communication as you can get. Your message is being held in your prospective customer’s hand. Your message should be well-designed, with a sense of urgency that focuses on the main purpose and benefits. You need to catch their attention before the piece of mail gets trashed.
  2. Create an Easy and Direct Call to Action – Once you have their attention, don’t squander it. Make the message time-sensitive and create a buzz that can’t be turned down. Your call to action should be clear, concise and easy to act on in order to pull in the results that you need.
  3. Personalize Your Pieces – Personalize your entire message as much as possible. Do not limit this to just the envelope or introduction; insert the consumer’s name as often as is reasonable. Adding pictures of you, your staff, your trucks, etc. can also help to make a personal connection with your consumer. Another way to personalize is to send birthday coupons, maps from their location to yours, gender-based designs, reminders of the customers’ anniversary with your business or include geographic messages and images that resonate with a customer in a certain place.
  4. Make Mailers Useful – Put your message on a notepad, a refrigerator magnet, a calendar or some other useful media. This will give it another reason to not be trashed immediately. Think of an additional use for the mailer that the consumers can use where the message will be seen a number of times.
  5. Identify Your Target – Where will you be sending your pieces and why? The narrower your target audience, the more effective your campaign will be because your message and offer will resonate more clearly.
  6. Combine Online and Offline Marketing – Make sure that your online marketing campaign is up to date and effective. Include your web address, social media platforms or even a QR code on your mailer to direct the consumer to find more information about your company.
  7. Consider the Medium – What will your message be delivered on? Postcards are an effective medium for many products because there is no barrier (envelope) between the consumer and the message. However, an oversized envelope a bulky envelope or a catalog can produce positive results.

Direct mail offers an affordable, effective way to engage consumers who would be interested in your business. By placing your carefully crafted message directly in their hands, you can expect to see a great return on your investment. Fast Printing Co offers superior quality printing and great customer service. Choose from many printing options including flyers, postcards, envelopes, letterhead and notepads with some of the fastest turnaround times available and backed with a one hundred percent satisfaction guarantee.

What Makes An Effective Business Flyer?

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If you’re planning to create a business flyer to drum up sales, to announce a new product or service, or to advertise a special deal, you will want to make sure that your time and money is well-spent and your flyer brings in a good response. Here are nine important tips to help you make a winning business flyer.

  1. Capture the audience with a snappy headline – In a short phrase or sentence, explain exactly what the flyer is about and how it will benefit the reader. This is important and you should spend some time on this step. Make the statement bold and clearly define your offer.
  2. Make your points easily identifiable – Boldly and concisely give details about what you are offering. Focus on the benefits of your product or service, highlight specials deals and make your business the obvious choice above your competitors.
  3. Keep it brief – The text on your flyer needs to be really snappy and straight to the point. Try using lists and bullet points to make it easy for a reader to skim quickly and still get the take-away message. Keep the reader focused on your offer and lead them towards the action you want them to take next.
  4. Organize your page – Using boxes, borders, areas of contrasting colors and even empty spaces will help to organize the information in a way that important elements will stand out. Most people won’t take the time to stop and read a flyer filled with graphics and text from wall-to-wall so you want your main points to stand out at a glance.
  5. Include a call to action – Give your reader a reason to act now. Keep your words in the active voice and tell the reader exactly what steps you want them to take next. Ways to do this are to offer special discounts, offer a free gift for purchases by a specific date and offering specials for a limited time only.
  6. Know your audience – Before you spend any time creating your flyer, you need to understand your customer. Why do they need your product or service? What problems do your product or service solve for the customer? Find the answers to these types of questions so that you can quickly connect with potential customers.
  7. Proofread your writing – Not only should you proofread your flyer, but you should have one or two other people proofread it as well. A misspelled word or telephone number could make your flyer worthless.
  8. Make it visual – Images on your flyer will be seen before any text is read. Use eye-catching visuals that are relevant and meaningful to your offer. Experiment with the way that you use images on flyers. Often, one large image will have more of an impact than several smaller ones. Make your choices count.
  9. Use compelling testimonials – Testimonials are a great way to communicate the value of your products or services. Make sure to pick testimonials that are written clearly and professionally and focus on relevant details of your business.

When creating a business marketing flyer, follow these steps and you should be set up for success. Remember that clean and personal content is all you need and that the final product should be a good balance between striking design and good content.

One last tip is that the quality of print DOES matter. At Fast Printing Co you will receive some of the fastest turnaround times and amazing quality at great prices. See some of the printing options available on their website.

10 Tips to Make an Effective Business Brochure

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A brochure is an ideal promotional tool for any business to grow its customer base. Brochures let you showcase your business, including your products or services, and your purpose. So how can you be sure that your brochure is effective in influencing potential and existing customers?

  1. Know your objective – The purpose of the brochure will point you in the right direction. This is a communication design and everything you put into the brochure is a direct communication with your audience.
  1. Know your customers – Since a brochure is a communication tool, it’s important that you know your target market. This way, you’ll be able to capture their interests. Now, if you’re unaware of this kind of information, take the time to talk to your salespeople or even to your customers. Use their responses to map out the best design for what you’re offering and what they need.
  1. Be creative – Creativity is important to set you apart from your competition. Aim for a design that is original and unique. Think of a design that can still stand out even when it’s shuffled with other leaflets in a rack.
  1. Be succinct and avoid big words – You don’t have to impress your audience with fuzzy words. In fact, the more you use them, the harder it is for you to convey your main point. Similarly, too much information will just confuse the readers and dilute the main point of the brochure. Pinpoint an interest succinctly so the readers can easily grasp what you’re communicating to them.
  1. Use Bold Headlines – The headline of the brochure should instantly tell the readers what the brochure is all about. While basic details about the business are needed, they shouldn’t be highlighted as the headline of the brochure.
  1. Use the right colors – People respond to colors differently. Just like with fonts, if the company has signature colors, use them. And then branch out to different shades and tones using the trademark colors.
  1. Add appropriate graphics – People are visual creatures. We tend to get attracted more if we’re looking at something beautiful, intriguing, or fun. To make the design more reader-friendly, choose appropriate and relevant photos associated with the main theme of the brochure.
  1. Include a call to action – However well-designed your brochure is, if it doesn’t include a call-to-action, it won’t serve its true purpose. Even if you have an eye-catching brochure, it’s still imperative that you provide motivation for readers to get in touch with you or try what you’re offering.
  1. Make it easy for the reader to respond – Make sure that the name, website, contact information, and email of your business are visible in the brochure. If your brand has social media accounts, add them as well.
  1. Use the right paper and high quality print – When it comes to marketing, flimsy brochure paper is the equivalent of a weak handshake. To make a good impression and promote confidence, mind what paper you use. Choose high-quality paper to stand out. It may be pricier than regular, flimsy ones, but it will show you care for your brand and made an effort for your readers.

These ten points are important if you want your brochure to elicit a good response from existing and potential customers. Fast Printing Co. is a local, trusted printing company who offers some of the best quality with the fastest turnaround times. They specialize in business marketing materials and use eco-friendly products. Visit today to learn more about Fast Printing Co. and place your order!

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What About Business Cards?

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The business card is often something placed in the back of your wallet or in your pocket. In some countries, they are frequently traded with no formality or consequence, serving as nothing more than an internationally recognized way to exchange contact information. In other nations the cards are regarded as an extension of the individual to be treated with honor and respect. In either instance, the business card is one of the most compact and most used business marketing tools in use today that were first introduced and have evolved for many centuries.

Beginning in the 17th Century in Europe, Visiting Cards were used to announce the impending arrival of distinguished guests. They were shaped and sized similar to a playing card and became a staple of the elite by the middle of the century. Tradecards were also used in the early 17th Century in England and were used as advertising and also as maps, directing the public to merchant’s stores.

By the 19th Century business cards were widely used in both Europe and America. In Europe Visiting Cards, or Calling Cards, were an essential accessory to any middle class lady or gentleman and were refined and engraved with ornate coat of arms. In America there was a rigid distinction between business and visiting cards. The Visiting Cards served as tangible evidence of meeting social obligations as well as a streamlined letter of introduction while business cards were widespread among men and women of all classes with a business to promote. It was considered to be in very poor taste to use a business card when making a social call. In all cases, there was somewhat refined formalities and etiquette involved with the use of these cards.

Time has eroded much of the etiquette regarding business cards. Today’s business cards are no longer limited to paper-based products and almost any surface can be printed on to create a unique card. Fortunately, handing out your business card is no longer the etiquette minefield as it was a few centuries ago. There are still a few essential rules that should be followed to ensure its success. Keep your card easy to read, service-appropriate and include all your relevant contact details in order to build important business relationships.

Superior quality printing, fast turnaround and great customer service are just some of the reasons why businesses, graphic designers and everyday consumers trust Fast Printing Co with their printing. In addition to the best and fastest printing, they also have a team of talented designers to provide you with a professional business card design. Visit Fast Printing Co or contact them at 801-336-1533 to inquire today!

6 Reasons Why Print Matters

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As internet and social media marketing usage rises still, marketers and small business owners continue to buzz with the question “Is Print Dead?” Here are a few key advantages of print that cannot be matched with online marketing.

  1. Tangibility – Printed marketing materials can stay in houses or offices for months or years, while internet ads almost always disappear immediately. Print ads are likely to stick with the reader and will leave a larger impact on the consumer.
  1. Credibility – The saturation of popups and banner ads on the web can be overwhelming and the fear of spam and viruses makes people weary of clicking. A printed ad is more trustable as there is no imminent danger in a printed ad.
  1. Branding – Print ads are excellent for solidifying your brand identity. Your ads, brochures, signs and business cards should have a consistent aesthetic and will be recognized by consumers as they encounter it more frequently.
  1. Target Marketing – With print advertising, businesses can choose exactly where they would like their ad placed. Much more effectively than online, printed ads can target certain audiences, including specific cities, incomes and demographic breakdowns.
  1. More Engaging – Websites are often skimmed in as little as a 15 second visit. Consumers are more engaged when reading printed material.
  1. Less Print Ads – With more and more businesses relying solely on the internet for their advertisement needs, the decline of print can actually be used as a marketing advantage. The publications are less crowded, allowing more room for your ad to shine.

The best way to market your business is to utilize as many channels as possible to reach consumers and this definitely should not exclude print. Print advertising works. Print will work synergistically with your online and other advertising methods to produce valuable results for your company. Fast Printing Co has some of the fastest turnaround times on the best quality printed materials.

What should you look for when choosing a printing company?

There are many options available when it cicon-only22omes to finding a printing company for your print job. So how do you be sure that you are going to get a quality print job and get it in time? Your marketing collateral will leave a lasting impression on your prospects and it pays to get it right! If the quality of your printed materials is not good, then your prospects may well consider that your products or services are not good
quality as well. Additionally, if you do not receive your materials in good time, it doesn’t look good for you either.

FastPrintingCo is a printing company that offers unmatched customer service, high quality, and fast turnaround for all of your business printing needs. Here are a few reasons to choose us for your business printing.

  1. Best Prices – FastPrintingCo is proud to offer our superior quality printing at the best possible price. We continually strive to provide our customers with the best instant pricing available through our easy-to-use website.
  2. Superior Quality – When you choose FastPrintingCo you can rest assured that your print product will turn out right the first time. Don’t compromise on quality, come see the FastPrintingCo difference!
  3. Fast Turnaround – We offer some of the fastest printing turnaround times found online. With multiple shipping options available on every product, you can be sure to get your product when you need it.
  4. Customer Service – Have a question or need help placing an order? We are here to help! Simply send us a message using our contact form and we will respond promptly.
  5. Satisfaction Guarantee – We want all of our customers to love their printing products they purchase from us. We go out of our way to ensure you are satisfied with our 100% satisfaction guarantee!
  6. Eco-Friendly – We use vegetable-based inks with low VOC emissions and offer paper options that contain up to 55% post-consumer recycled content in order to do our part to protect the environment.
  7. Design – We have an expert design team that is here for you to help create your business card design or company logo. Whether you have a new business needing design help to get started or you are just looking for a new, refreshing look for your business cards, our designers will be in touch with you to get the design that is right for you.

One last tip for you in choosing your printing company is to Be Loyal to your print provider! Once you have found a good printer offering great quality, fast turnaround and excellent customer service, you will want them to stick with them. FastPrintingCo values great relationships with their loyal customers and we want to serve you and give you the best! Please don’t hesitate to email or call us if you have any questions. We know that you will not use anyone else once you’ve printed with us.