Business cards will be an everlasting key to networking while meeting someone new. Nothing replaces the first-time meeting someone and handing them your ever so professionally designed and unforgettable business card.
Business networking is done constantly, usually when you’re on the go. Not much is worse than meeting a new prospect and you don’t have anything to give them to refer to your business. Then what? You reach for the closest napkin or peace of scrap paper and quickly scribble your information… This paper will be forgettable and will surely land in the trash. Having a card within quick reach will keep your networking conversations smooth and professional.
Business cards should be thoughtfully designed and printed so that when you hand them out, prospects make sure to hold on to it. The first point of contact with a new lead or client is brief and quick. All the more reason to make the most of that small window of time and have a business card that will make a lasting impression of you and your business. Your business card is an extension of your brand and can make or break those first impressions. Consider your business cards an investment, not an obligation or another task to check off your list.
With the constant use of electronic devices, it is more important now than ever to have those face-to-face interactions with prospective clients and leads. It seems easily forgotten how to have good eye contact and engaging conversations. Even though society is on their phones regularly, it’s still considered unprofessional to be on your phone while networking. Not to mention the awkwardness of grabbing your phone to send your contact information digitally. It’s much more smooth and professional to hand them your tangible, professionally designed business card making it a positive interaction they won’t forget.
The next time your business cards are due for freshening, make sure to take the time and care to make sure they stand out, are professional, and really speak to your brand. Taking the time to do this will pay off in converting those networking conversations into actual paying customers.