With the widespread desire to be green, let’s not forget that we can be green with our print marketing. Continue reading to learn 5 ways you can be eco-friendly with your print marketing.
Some people are weary of using recycled paper for their print marketing. The truth is, it is no different for the printed, end-result and it is easier on the environment. At one-point, recycled paper was more expensive, but prices have dropped dramatically making it a smart, affordable option.
Most papers are bleached which gives paper its white color. The bleach used during this whitening process can leach into groundwater and release harmful pollutants. In addition, dioxin, a harmful byproduct, is found in products used to bleach paper. When dioxin leaches into the soil, the soil becomes toxic and is therefore toxic to everyone in the environment.
ADHESIVE AND INK
Avoid using adhesives and inks that would prevent your print marketing from being recycled in the future. Soy and vegetable inks are a great alternative to other, potentially harmful options.
Maybe you proofread your own print marketing once, but is that really enough? Enlist the help of others so you have multiple eyes proofreading and catching any errors before projects are sent to print. Errors not caught prior to printing results in a project that not only needs to be fixed, but needs to be re-printed, using twice the amount of materials.
Smaller paper results in the need of fewer resources which results in a more environmentally friendly print project. This might include smaller scale brochures, flyers, posters, and even business cards. This might not seem like much the first time, but over time, all the saved resources will add up to be a big effort in being eco-friendly.
Choosing to make your print marketing eco-friendly is not only something the environment will love, but your customers will love as well. The next time you’re working on print marketing, ask your printer how they can help you make great strides toward an eco-friendly project.