Designing Customer Calendars to Promote Your Business

Sending calendars to your customers is a great way to promote your business. When designing your next calendar, consider these key points to maximize the return on your investment.

Theme

Consider the core function of your business and your audience and choose a theme that’s fitting. An auto or tire shop might use a car theme, a financial business might use a theme that motivates their audience and provides a financially related quote each month. If you’re designing a one-page calendar on a magnet or poster, carefully choose one strong design since it will only be one image.

Images

Stay away from stock photo images. The goal with the calendar is to relay your brand to your customers so they can feel connected to your brand. If you haven’t done so already, hire a professional to take product photos you can use for the calendar. Highlighting your products will attract customers and bring them to your business. Also make sure you use high resolution photos to get the best quality outcome of your printed, final product.

Layout

As with most things design related, keep it simple. Designs that appear busy can easily turn customers away and distract them from your message. With design and layout, choose no more than two to three fonts that complement each other. You also might include coupons or discounts in your calendar that will get customers coming your way.

Features

Customers will enjoy a calendar that is functional and beneficial to them. Try adding an area on each month that they can write important dates and include important dates for your business on the calendar like any big sales or events you have coming up that you want customers to attend. It’s also a great idea to include holidays and add any special holiday hours so your customers can easily check it for reference.

Send to Print

Choose paper and colors that will best compliment your brand and goals of your project. If you’re unfamiliar with printing requirements such as photo quality and paper type, your professional printer can help you determine the best aspects to get the best quality printing for your calendars.

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