How to Measure ROI for Your Print Marketing Materials

To some, print marketing is viewed as costly and not worth the investment. However, the reality is that creative, intentional print marketing does offer a return if done right!

Rather than just creating and sending out purposeless print marketing, measure the ROI beforehand. This will help you target exactly which campaigns will be worth your dollar.

CALL TO ACTION AND RESPONSE RATE

Be intentional in developing your campaigns. Who is your audience, what is the purpose, and what is the call to action? Do you want them to visit your website, call, or buy a product? You will then be able to measure your response rate by knowing what your call to action is. Also, make sure to separate each campaign so you can track each accordingly.

MEASURING AND MAXIMIZING ROI

Vouchers/Coupons

Customers love an opportunity to get merchandise and services at a discount. Flyers and door hangers are a great opportunity to include a discount and make sure that the perceived value of the discount appears greater to the customer than the effort it will take them to actually do what is necessary to use

QR Codes

QR codes have become wildly popular over the years placed on all sorts of print marketing like posters, flyers, door hangers, postcards, and even cups! You can set up a QR code so when it is scanned it can take you to a website, send an email, make a phone call, or even connect to a social site. This is a great way for you to direct customers exactly where you want them to go. When creating the purpose of your QR code, make sure there is a call to action at the end of your customers’ destination.

Landing Pages

There’s always a possibility you are not ready to offer discounts to your customers. If that is the case, direct your customers to a different page on your site (other than your website homepage). You will still be able to track the traffic that went to that specific page which will allow you to measure ROI, customer data, and conversion.

Ask Your Customers

When your customers do come to you, ask them how they heard of your business. This is a great, easy, cost effective way to learn where your customers are learning of your company. You can then focus more time and energy on those channels to grow your customer base even further.

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