The reality of business cards is that not all business cards are created equal. Business cards are often one of the first tangible items to land into a prospective customer’s hands. It will leave them with a lasting impression and may very well be a deciding factor on if they will be contacting you in the future. Because business cards are such an important networking tool, don’t fall victim to a poorly designed and low-quality card. Use this list below on creating your card and you’ll be well on your way to landing calls and emails all based on a card you may have handed them weeks ago.
1. The most basic of design principles come into play when designing your business cards. Using a grid layout when designing your card will help you visually assess the layout of your information. Is it cohesive? Does it flow well? A grid layout will help you determine this. All copy work should be at least 5mm from the trim edge, don’t let all the hard work go to waste by cutting it off! Also, work at 300dpi for the best possible image reproduction.
2. Get creative! While your business card is small, it speaks volumes! Creating your business card to reflect you and your business will get you prospective clients to call or email you. Your card should be memorable and reinforce the feelings the receiver had upon meeting you.
3. When it comes to being creative with your business card, consider using special finishes like foil blocking or metallic ink, try die cutting your cards or even using unique materials like metal or wood. Each of these features will add an unmatched and memorable element to your card.
4. If you need assistance designing an effective business card, allocate part of your budget to hire a professional. Enlisting the help of an expert will not only ensure you have the best card possible, but it will also take the stress off you.
5. While this information might leave you feeling a bit overwhelmed, one of the most important things to remember when designing your business card is simplicity! Avoid saturating your card with unnecessary information. Make it clear, concise, and to the point. There are too many business cards floating around that include too many ways to connect. Keep it simple with your name, one phone number, and one email address.
Hannah Paramore, president of Paramore Digital said, “The business card is the strongest, most personal piece of collateral you have. It carries the company’s identity as well as your own; it’s your name on the card, after all. You either hand it to someone personally or send it in the mail along with a personal note, so it’s an intentional connection.”
Nothing will beat being mindful and thoughtful in your business card design process to promote the most connections possible.