For any business, one of the most powerful tools you have to market yourself is your business card.
While you likely have some in your wallet and you have a chunk of them sitting on your desk in the office, do you often give them out? If you do, what kind of response does it bring you?
Many think of the business card as a waste of time as many people get very poor responses from handing a card over. Most people only hand it out at networking events, but it can be one of the most powerful forms of marketing that you have access to today if you know how to use it right. Let’s take a look at some of the ways you can use your business card to increase revenue long-term.
Take a look at how your business card looks at present. What kind of message does it give? Do you feel it truly fits in with your audience? Take a look at the kind of business you run; who would be your primary audience? If you were to be targeting a specific group, you need to make sure the business card fits in with their general age, social status, location and income level. Make sure your business card has a personality that fits the kind of people who use your service first and foremost!
Ensure that your card gives off an air of professionalism and certainty that you can help, too. Use the card to create desire, to show what you offer isn’t on offer elsewhere and is also fully backed up with credibility. Make sure that anyone looking at your business card can immediately appreciate that what you offer isn’t just unique but also entirely trustworthy.
You need to use your card to make sure it stands out with aesthetic appeal, too. Take a look at your card: does it represent your business? For example, if you are an optician, you could easily turn it into a mini eye test that immediately shows the person that they actually do need to get their eyes tested – and that you can do that for them.
Always use creative imagery to help make the business card stand out. Develop a style that looks fitting to your business: if you run a travel agency, make it all bright and cheery. Ensure it reflects the business that you actually run!
Place a call to action on your card, too. It’s much easier to make a positive impression on someone when you implore them to take action. Make sure that the visuals sell, that the card provides the user with a desire to try out your service and always make it easy for them to contact you and your business to try out what you have on offer.
With this in mind, then, you should find it much easier to begin the development of a comprehensive plan of action for a much more enjoyable, professional business card that provides monetary return.