Understanding the psychology behind color could expand the success of your company’s branding methods.
For any business, getting the right kind of logo is so important. The correct logo is a major part of the process in branding your business and making it more generally visible to the public. However, learning how to choose the right color for your business logo can be tough work. Through Fast Printing Co, you can get the help that you need to get professional and engaging logo designs that look excellent and fits your general message and theme perfectly.
Choosing the right logo color, though, takes a lot of work and effort on your part. The colors of a logo often have a much larger bearing on the way that your business will be received by the public. Certain hues and colors speak to us for different emotions and opportunities. For example, a funeral director would be best sticking to muted colors and tones to help match the theme of their business.
Alternatively, a florist would be likely to use bright, optimistic and open-minded colors that speak to the customer. The logo must always be a fair reflection of the business itself. It helps to speak to the individuals and to show them what your business can do for them.
What colors speak to what kind of person, though?
- For example, the color Red is often seen as something that is for enthusiastic, passionate and engaging businesses. It helps to create stimulation and helps to arouse interest and engagement from the public. Companies that go for a red hue in their logo design often come away with an air of passion and energy that’s instantly attractive.
- The polar opposite to red, Blue, is often used as a more conservative style of thinking. Usually associated with coldness, calculated thinking and maturity, it’s often used in the corporate world and stands out as a color that many see as symbolic of smartness, security and trust.
- Green is often a color choice for businesses which are about health, nature, relaxation and generally a sense of goodness. Usually seen in the health industry and for those involved in green and environmental considerations, it’s a color most commonly associated with wealth, health and optimism.
- Yellow is a color that we would often associate with optimism and generally a sense of hope. It’s something that’s always presented as a more liberally-minded color, always used to help highlight openness, inclusivity and clarity of thought. Yellow is a striking color that immediately stands out, too.
- Similar to the above is Orange, where many people use that for a color associated with balance and warmth. This is why many people choose to go for an Orange design if their business is an impulsive one; it’s all about catching people’ attention and using it to be friendly, open and confident in what you have to offer.
So, with this in mind, you should always look to use the power of the logo to help send the right message and create the right kind of thought process. Color matters more than you might have originally assumed!