A great business logo should sell your brand ideology perfectly while being easy to recognize from afar by as many people as possible.
When it comes to building a business or turning a business into a brand, you need a logo. Logos are so powerful; think Coca Cola, Nike, Apple, Microsoft, EA, Manchester United…some badges are recognized worldwide and for that reason are quite iconic. While making a logo as big as these brands takes decades of success, improvement and innovation, creating a business logo need not be so confusing.
Rather than just ripping off the big business version of your own company, though, here’s a simple way to make a brand-specific business logo that looks fantastic.
Creating a Business Logo with Appeal
- So, start off by looking into your business further; who will you be serving? What do you do? Know this first. For example, a company that works in an eco-friendly environment or has a mission statement to help the environment would suit ‘natural’ colors such as green and blue to help add authentic depth. Make sure your colors match up with the topic you deal with.
- Take a look at the fonts, too. The font should speak in the emotion that you wish to convey. If you are all about emotion, power and conquest then something strong and forceful will do. If your company writes love letters, though, you want to go for something a touch more delicate and optimistic.
- Keep your logo nice and clear. A busy logo is one that can be quite too cluttered and challenging to really know what the message and the overall theme is. If you would like to make sure that your logo works well, ensure that it is nice and clean. You can’t always be distinctive and reinvent the wheel, but you should never look to make it busy just to try and look original. Simplicity wins the day on just about any logo. Having these little layers that you need to squint to see isn’t the best idea.
- Also, avoid following some kind of trend list. Many people make the mistake of designing their logo per what trend-setters and the like are saying. Not really a good idea, in our experience. Not only does it tend to leave you with a really frustrating and cluttered experience, it tends to make a logo that is going to be hard to modernize. Build it based on your business, not what some trendsetter says!
- Ensure your logo is designed with your perfect client in mind. Ensure it fits their mood. A lawyer who deals with divorce law should probably about sunshine and lollipops style coloring. By the same token, a kids toy shop need something bursting with energy, charisma and charm to make it stand out in the appropriate manner.
- Lastly, build the logo to fit with your brand itself. If your brand already has a fitted color pattern that sells itself in a positive light, you should definitely look to build the logo around that. Your logo should complement, rather than contrast.
With the right business approach, you can make sure you are left with a professional logo. It should sell your brand ideology perfectly while being easy to recognize from afar by as many people as possible. Keep that in mind, and your logo design needs should become much simpler to adjust to.