Marketing starts with your customer and ends in profit. Marketing is a philosophy and you must get in the habit of thinking like a marketer. How can you seduce your customers? How can you outwit your competition? These are important questions you need to ask yourself.
There are hundreds of ways to promote your business and products. You must carefully choose the tool that’s right for your customers. Choosing your promotional mix is an important part of marketing and winning your customers.
You must have a web presence for your business. According to Forbes.com 52% of small businesses don’t have a website or internet presence. The internet can help your business tremendously. In this highly connected day in age, all your customers and potential customers are online.
You can advertise through many different channels. But using physical tools like postcards, flyers, brochures, and even business cards, are more valuable to the consumer. Distributing high quality marketing materials is a powerful branding method as well. But keep in mind the average American sees around 300 different advertisements a day. You must create marketing materials that are unique and memorable if you want to stand out. Find a way to make your potential customers remember you.
Differentiation is a powerful word in marketing. If you can’t find a way to stand out and seduce customers then your business will surely fail. Why should customers choose me? That is a question you should be asking yourself. Marketing is evolving and you must stay on top of the latest trends to outwit your competitors.