Stand-out With These Sensory and Visual Print Techniques

Competition is always there, it never waivers. Make sure you stand out from the rest by using some of these fun print techniques.

SENSORY

We’ve all seen sensory print techniques. They’re fun and exciting especially for young kids! Imagine mood rings or pencils that are heat sensitive and change colors with touch. Flocking, and no, we don’t mean your mother’s Christmas tree, but imagine flocking your next ad to create a fuzzy feel. Or, you might even try adding a scent to your ad that is printed in a four-color process. All of these sensory printing techniques are sure to capture the attention of your consumers!

VARNISH, COATINGS, & INK

Along with sensory techniques come unique coatings that can make text, or an image feel coarse, rubbery, bumpy, or smooth. It’s a fun idea to add a textural element when your images illustrate the main point of your message. You might also try mixing coatings like metallic, foils, glossy, and glitter. Along with mixing coatings, try playing with not just a normal color palette, but something fun and bright like fluorescent colors if it meets the needs of your project and audience, of course!

DIMENSIONAL & INTERACTIVE

We’ve all heard of metal die cuts, but what about laser die-cuts? Laser die-cutting is done with a high-speed laser that doesn’t come into contact with the material and makes precise cuts. This enables users to get even more intricate and creative with their die-cutting designs!

Embossing also provides a textural and visual element. Embossing can be raised or depressed into the material. This is a fun way to create images that are subtle yet possibly more meaningful.

These printing techniques are appealing and send messages to your consumers. Giving your consumers something that is tangible, that they can touch and feel, gives them a deeper connection to remembering your marketing materials. Spending the extra time and money toward making unique marketing materials is sure to pay off in the long run.

Pros and Cons of Newspaper and Magazine Print Advertising

If you’re a small business or just starting out with a new small business venture, it’s a good idea to consider print advertising and which forms will be the most beneficial to your business.

With any advertising, there are pros and cons. It’s important to do your homework on which areas of advertising deserve your money. Below are pros and cons of both newspaper and magazine print advertising.

NEWSPAPER ADVERTISING

Newspapers have been around for decades and surprisingly, even in our booming digital world, are still used to advertise. There are small local papers and large national papers. If you’re a small business in your town, chances are advertising in the local paper will go a long way to getting customers coming to your door.

The cost of newspaper print advertising will depend on the readership of that particular newspaper. Large national newspapers will charge much more than going with a community based, local newspaper. To give your business consistent exposure, consider running your ad for a set number of weeks or months which will also most likely bring down the cost of your advertising.

ADVANTAGES

Inexpensive: Placing a newspaper ad is inexpensive! All you need to do is a little research to learn how to create a successful ad!

Easily interchangeable: It’s easy to change your ad from a regular running ad to something more fun and seasonal!

Various sizes and rates: Review a few newspapers you’re interested in and check their ad sizes and prices. Go with a size and price you’re comfortable with that will be effective for your ad.

DISADVANTAGES

Limited readership: With going green and getting news via the digital world, less and less people are reading actual print newspapers.

Poor quality: If your business is artistic or your advertising relies heavily on high quality images, newspapers might not be the way go.

Ad placement: Generally, newspapers can’t and won’t guarantee the best ad placement on any page. This is risky especially when going up against competitors.

MAGAZINE ADVERTISING

If you have a sizable advertising budget, magazines are a better advertising option than newspapers. Magazines help communicate and sustain your brand image which is especially helpful in today’s brand driven world.

ADVANTAGES

Target audience: Magazines will help you better reach your target audience. While many different people subscribe to newspapers, people subscribe to specific magazines that peak their interest.

Money: Your money is better spent in that magazine advertising is relevant for a longer period of time where people throw out their daily newspaper much sooner.

Branding: Images are higher quality which allows for better branding in your advertising.

DISADVANTAGES

Expensive: Magazine advertising costs more.

Scheduling: Magazines are generally once a month and magazine deadlines are generally at least six months prior to when it goes to print. If you’re in a rush to get an ad out, magazines might not be the best option. If magazines are your better option, make sure to plan ahead.

When considering doing any form of print advertising, make sure to list your pros and cons based on your business needs and advertising goals to make sure you choose the best, most successful route for your business.

Why Business Cards are Here to Stay

Business cards will be an everlasting key to networking while meeting someone new. Nothing replaces the first-time meeting someone and handing them your ever so professionally designed and unforgettable business card.

Business networking is done constantly, usually when you’re on the go. Not much is worse than meeting a new prospect and you don’t have anything to give them to refer to your business. Then what? You reach for the closest napkin or peace of scrap paper and quickly scribble your information… This paper will be forgettable and will surely land in the trash. Having a card within quick reach will keep your networking conversations smooth and professional.

Business cards should be thoughtfully designed and printed so that when you hand them out, prospects make sure to hold on to it. The first point of contact with a new lead or client is brief and quick. All the more reason to make the most of that small window of time and have a business card that will make a lasting impression of you and your business. Your business card is an extension of your brand and can make or break those first impressions. Consider your business cards an investment, not an obligation or another task to check off your list.

With the constant use of electronic devices, it is more important now than ever to have those face-to-face interactions with prospective clients and leads. It seems easily forgotten how to have good eye contact and engaging conversations. Even though society is on their phones regularly, it’s still considered unprofessional to be on your phone while networking. Not to mention the awkwardness of grabbing your phone to send your contact information digitally. It’s much more smooth and professional to hand them your tangible, professionally designed business card making it a positive interaction they won’t forget.

The next time your business cards are due for freshening, make sure to take the time and care to make sure they stand out, are professional, and really speak to your brand. Taking the time to do this will pay off in converting those networking conversations into actual paying customers.