Using door hangers as a marketing tool reaches your customers on a whole new level. Rather than mailing advertisements that inevitably get thrown in the trash with the rest of the junk mail, door hangers will catch their eye and are actually quite effective!
When designing your brochure make sure to have an effective headline that attracts your readers. Also make sure to avoid big words, include a call to action, and make sure the paper isn’t flimsy. Your brochure should scream, “read me!”.
Most commonly, business cards are printed on a 14pt or 16pt cardstock and a 100lb gloss cover. However, the traditional design aspects of business cards are seen less as more unique, abstract designs are making their way into the business card world.
Having the right brochure design is a key marketing tool that helps promote your business, products, services, and events. Brochure fonts should be eye-catching and help deliver your message.
Consider These Factors
There are many important factors to consider when choosing the right font for your brochure. Assess the following factors:
- Who is your audience?
- What are you promoting?
- What is the tone of your message?
- What is the style?
- Is it easy to read?
- What is your brand?
The fonts you select should meet each of the needs of the above factors which will help make an impressionable, visual message to your audience. Your brochure should leave your business memorable and striking.
It’s no surprise that with today’s design capability, font creativity and design has come to a whole new level. While there was once a limited selection, font selection is now vast and endless. When looking at a single font, imagine that it can be bold, italicized, all caps, lowercase, and different sizes. When choosing fonts for your brochure, choose no more than a few that will cohesively go together and adjust the elements of each to get the best visual outcome.
Brochure Font Placement
Your brochure will contain headlines, sub-titles, and actual text. Search for fonts that will appeal to the eye for each placement. For example, large point, bold, sans-serif fonts are great for headlines and sub-titles. Medium-weight serif fonts are easy to read so they are better placed in the actual text of the brochure. Thoughtfully assess different fonts and choose ones that will flow together and be easy to read. Nothing will turn a reader away quicker than a page that appears cluttered and unreadable.
Don’t overlook the value in choosing the right fonts for your brochure. The right fonts will make the eye-catching statement you’re hoping for to attract customers and get them walking through your door.
The value of print marketing should not be overlooked. Carefully created print marketing is a smart way to increase your business’s sales and bring customers knocking on your door.
The most obvious print marketing tool that should be used is a business card. Business cards serve as a networking tool providing potential customers your contact information so they can get in touch with you in the future. Make sure it isn’t just any business card though. Business cards should be thoughtfully designed so the recipient will want to hold on to it for future reference. Business cards should represent you and your business and be memorable.
Letterhead and Envelopes
Taking the time to design custom letterhead and envelopes will make your business appear more legitimate, official, and professional. Make sure to use high quality paper for your letterhead and print your logo in full color.
Catalogs are the perfect way to highlight your business’s bestselling items. This is the perfect opportunity to showcase your product offerings and place them right in front of your customers. Customers tend to keep catalogs for future reference and some customers feel more comfortable using a catalog over the internet.
Another great print marketing tool is using flyers for testimonials. Customers want to read reviews and testimonials from other customers before making the decision to jump all in. Showcasing your testimonials and reviews will create confidence in your potential buyers.
Thank You Cards
A customers last point of contact shouldn’t be when they walk out the door. Customers value a follow up thank you card expressing your appreciation for their business. Include a discount for future purchases and that thank you card is likely to bring them walking back in.
Choose an experienced print company that you can rely on to do a quality job. After all, print marketing can generate leads, sales, and help you meet goals so don’t leave the job up to just anyone!
Direct mail postcards are a tried and true way of acquiring new customers! Use a direct door mailing service to help you reach markets where you otherwise might not be able to!
Thank you cards will never be a way of the past! Sending a thank you note along with your business cards goes a long way to letting your customers know you’re thankful for their business and that you care!