Greeting Card Marketing: 5 Things You Need to Know

Creating a high-quality greeting card can go a long way to help augment your marketing goals and ambitions. Because of this, it’s critical you do it right the first time.

  1. Make it Legible

Make sure everything is spelled correct and aligned in a way that is pleasing to the eye. Marketing that appears cluttered or busy is distracting and likely to disengage your readers.

  1. Tis the Season

Who is your audience? Make sure you know your audience prior to using greeting card marketing so you can fully connect with them. Birthday and Christmas cards are extremely popular, but so are wedding cards, anniversary cards, and general congratulations cards. In addition to those, holiday cards for Valentine’s Day, Easter, and Thanksgiving are also popular. Whatever card you use, make sure you use the right card for the right target audience.

  1. Paper is Preferred

With being well into the digital age, many greetings are sent via social media, email, and text message. However, many recipients still prefer a tangible item they can hold in their hands. This single piece of paper must be able to deliver a message that makes the recipient feel valued. Be committed to using the right colors, fonts, paper weight, and texture.

  1. Customize Your Creation

Your readers want to feel valued and want to receive a meaningful message. Rather than sending out mass, generalized, and impersonal cards, take your time to make it more customized to your viewership.

  1. Deliver to Your Demographics

If you have a female customer base, greeting card marketing is a great way to go. 80% of all greeting cards are bought by women which means that women value and appreciate greeting cards. Personalize your greeting card marketing to your demographics and your marketing efforts are sure to take you a long way.

Getting to Know Your Customers Through Print Marketing Tools

Print marketing is a vital tool in customer retention. While many businesses focus their efforts solely online, putting something tangible in your customers’ hands is invaluable.

For any business, it’s important to make the most of customer retention. Today, businesses must be conscious of making sure that it keeps hold of its customers. In the modern world though, you need repeat business coming back to you time and time again. For this reason, at Fast Printing Co., we recommend you look at these print marketing tools. Each one will help you:

  • Boost the way your business operates in terms of how it builds customer relations.
  • Reduce risk and improve customer confidence in the services you provide.
  • Make the most of key marketing tools that help you to get noticed by customers.
  • Minimize customer loss and ensure that you can boost customer retention long-term.
  • Build a loyalty-based system that makes it more likely for people to return in future.

So, what are some of the most useful tools you can use?

Invitational Cards

Your most powerful tool is inclusivity and invitation. Sending out an invitation card to worthwhile customers to attend an event is a great way to get to know them. In a short space of time, you should be able to give them a chance to feel comfortable coming to the event.

You will also find it easier to know who returned a response for future events, making it easy to know who to send invitations to.

Response Cards

Another very popular tool is the use of a response card. These are popular with good reason, often giving you a chance to hear back from your customers. Getting a response from customers is vital as it allows you to build up a clear idea of what has to change for the better in the long-term.

If you are serious about making the right impact as a business, then response cards are useful. You simply need to make sure that you prepay for the postage return so customers can easily return their response.

Business Cards

Another great tool is business cards. It’s a classic solution for making sure you let people know you are interested in hearing more from them. Simply use it to help make sure people know you are interested in connecting with them and offering them your business services.

It should provide a clear call-to-action to entice them to want to get in touch with you. A high-quality business card is one of your most powerful tools from a print marketing perspective.

Alongside other features like ID badges to table tenting, you can easily make the right impression with customers. Don’t write off the importance and the usefulness of print marketing. You might be used to doing everything online, but that personal touch via print media goes a long way!

How to Design an Effective Business Card

The reality of business cards is that not all business cards are created equal. Business cards are often one of the first tangible items to land into a prospective customer’s hands. It will leave them with a lasting impression and may very well be a deciding factor on if they will be contacting you in the future. Because business cards are such an important networking tool, don’t fall victim to a poorly designed and low-quality card. Use this list below on creating your card and you’ll be well on your way to landing calls and emails all based on a card you may have handed them weeks ago.

1. The most basic of design principles come into play when designing your business cards. Using a grid layout when designing your card will help you visually assess the layout of your information. Is it cohesive? Does it flow well? A grid layout will help you determine this. All copy work should be at least 5mm from the trim edge, don’t let all the hard work go to waste by cutting it off! Also, work at 300dpi for the best possible image reproduction.

2. Get creative! While your business card is small, it speaks volumes! Creating your business card to reflect you and your business will get you prospective clients to call or email you. Your card should be memorable and reinforce the feelings the receiver had upon meeting you.

3. When it comes to being creative with your business card, consider using special finishes like foil blocking or metallic ink, try die cutting your cards or even using unique materials like metal or wood. Each of these features will add an unmatched and memorable element to your card.

4. If you need assistance designing an effective business card, allocate part of your budget to hire a professional. Enlisting the help of an expert will not only ensure you have the best card possible, but it will also take the stress off you.

5. While this information might leave you feeling a bit overwhelmed, one of the most important things to remember when designing your business card is simplicity! Avoid saturating your card with unnecessary information. Make it clear, concise, and to the point. There are too many business cards floating around that include too many ways to connect. Keep it simple with your name, one phone number, and one email address.

Hannah Paramore, president of Paramore Digital said, “The business card is the strongest, most personal piece of collateral you have. It carries the company’s identity as well as your own; it’s your name on the card, after all. You either hand it to someone personally or send it in the mail along with a personal note, so it’s an intentional connection.”

Nothing will beat being mindful and thoughtful in your business card design process to promote the most connections possible.

Why Business Cards Still Matter in a Digital World

For years, business has been heading into a primarily digital world. You might think in a digital world that printed business cards are not important, but think again.

Giving and receiving business cards is a critical tool when networking. The chances of remembering someone’s information are slim to none. Which is why handing out a business card that a recipient can jot a few notes on and place in their pocket is key to landing you that call or email from them in the future.

Picture this, you’re at a conference, convention, or maybe you randomly meet someone and strike a conversation that leads them to possibly being your newest client. They ask for your contact information and suddenly, you awkwardly stumble reaching for your pockets checking for a pen to scribble your information down on the closest napkin. Not only do you appear unprofessional and unorganized, you may have very likely just lost a prime business opportunity.

Now, imagine this. Instead of the previous scenario, as you’re ending a great business conversation, you reach for your thoughtfully and professional designed business cards and hand them one. You’ve just given them something tangible. Something that they can hold in their hands or reach for in a moment’s notice and very easily and quickly pass along to colleagues, family, and friends. They’ve been left with a positive impression of you that will likely lead them to contacting you in the future which is a win-win for everyone involved.

Aside from the reasons mentioned above, here are some other benefits of business cards to keep in mind:

  1. Because of the highly digital age we are in today, business professionals are overwhelmed and inundated with emails making it extremely easy to lose your email of contact information in their already existing sea of emails.
  2. Business cards are always available and never have downtime whereas the Internet has outages and dead zones.
  3. Business cards are a representation of the face of your business. A custom designed business card not only has your contact information, but it also highlights your brand and personality making you memorable.
  4. For every 2,000 business cards you pass out, you can expect sales to increase an average of 2.5%.
  5. Last but not least, business cards are affordable. Business cards are a way to promote yourself and your business without breaking the bank and you can be confident that you will recoup business card expenses and more since they will help you increase sales.

10 billion business cards are printed in the United States every year! That just goes to show they are not a dying business marketing tool. Don’t leave yourself and your business behind by thinking printed business cards are a way of the past.